Duration : 3 to 4 Months / Type : Diploma / Mode : Part Time
OBJECTIVES: The objective of the digital marketing course is all about helping you understand how to promote things online. We’ll start by teaching you the basics and then move on to how to make smart plans for promoting businesses on internet. You’ll learn cool tricks to make website show up on google, and we’ll talk about making website easy for people to use .
Course Structure
Search Engine Optimization
- Keyword Research
- On-Page Optimization
- Off-Page Optimization
- Quality Content
- Backlink Building
- Technical SEO
- Social Media Integration
- Analytics and Monitoring
- Schema Markup
- User Experience (UX)
Social Media Marketing
- Target Audience idenfication
- On-Page Optimization
- Platform Selection
- Content Strategy
- Brand Consistency
- Engagement
- Hashtags
- Analytics and Metrics
- Paid Advertising
- Influencer Marketing
Logo Designing
- Simplicity
- Memorability
- Scalability
- Versatility
- Color Psychology
Google Analytics
- Account Setup
- Tracking Code Installation
- Data Views
- Goals and Conversions
- Audience Reports
- Behavior Reports
Website Creation
- Define Purpose and Goals
- Identify Target Audience
- Plan Website Structure
- Responsive Design
- Create Compelling Content
- Optimize for SEO
- Call-to-Action (CTA)
- Visual Design
- Backup and Security Measures
- Regular Updates
Email Marketing
- Define Purpose and Goals
- Identify Target Audience
- Plan Website Structure
- Responsive Design
- Create Compelling Content
- Optimize for SEO
- Call-to-Action (CTA)
- Visual Design
- Backup and Security Measures
- Regular Updates
Google Adwords
- Account Creation
- Campaign Creation
- Keyword Research
- Ad Groups
- Budgeting
Google Adsense
- Application and Approval
- Contextual Targeting
- Responsive Ads
- Ad Placement
- Customization
- Performance Reports