A visual representation that uniquely identifies and distinguishes the goods or services of one business from those of others. It serves as a powerful tool for branding and helps consumers associate the logo with a particular company, its products, or services. Trademarks can be registered with the appropriate intellectual property office to provide legal protection and exclusive rights to the owner. Generally, trademark law seeks to protect consumers from being confused about who provides, endorses or is affiliated with a particular product or service. To prevent this situation, a trademark owner may be able to stop others from using their trademark (or a similar trademark) without permission if that use may causes.